For Sellers
The seller playbook from the Selling Sonoran Group at Compass. A free quick home valuation, the Compass marketing advantage, our seven-step listing process, and the full Listing Guide — all in one place.
Step One
Most online estimates miss by 6–10% in Old Town because they don't account for floor plan, lot, view, or recent upgrades. We use a Lofty-powered automated valuation as a starting point, then layer in a human Comparative Market Analysis based on the actual comps and the current market.
The automated valuation runs in under a minute. Enter your address on our Selling Sonoran home-value tool and you'll get an instant estimate based on recent sales, current inventory, and the algorithm's read on your specific block.
The human valuation is where Old Town pricing actually lives. We walk the home, factor in the upgrades the algorithm can't see, compare against the most relevant active listings, and price for the buyer most likely to write the strongest offer.
Use the tool for the snapshot. Then schedule a 30-minute consultation so we can run the real numbers together — no obligation, no pressure.
Powered by Lofty. Updated daily against the MLS. No spam — just your number.
Get My Home Value →Opens the Selling Sonoran home valuation tool
The Brokerage
We list under Compass — the largest residential real estate brokerage in the United States by sales volume. That changes what's available to your home, both in pre-marketing and at the contract table.
01
Pre-MLS access to a national network of Compass agents and their qualified buyers. Many of our Old Town homes find their buyer here — before public marketing, with no days-on-market penalty.
02
Zero-interest, zero-upfront financing for pre-listing improvements — staging, painting, light renovation, deep cleaning, landscaping. We typically lift sale price by 4–12% on the homes that need it. You pay it back at closing.
03
Roughly 30,000 Compass agents across the country. Your listing gets distributed inside their dashboards the moment it goes Coming Soon — including the agents working with relocators moving into Scottsdale.
US Brokerage
by Sales Volume
Agents
Nationally
Annual
Sales Volume
Compass in
Arizona Since
The Marketing
No template flyer, no MLS-and-pray. Every Old Town listing gets a custom marketing plan that starts the day we sign the listing agreement and runs through close.
Magazine-grade interior and exterior photography. Twilight shots on the homes that warrant it. Every Old Town listing deserves the same attention a Compass luxury listing gets in Manhattan.
A polished 60–90 second tour film that lives on the property website and powers social-media ads. Buyers who watch the video are 3–4× more likely to request a private showing.
Drone footage of the lot, neighborhood context, and proximity to Old Town landmarks. Especially valuable for single-family homes with pools, larger lots, or premium locations.
Compass Private Exclusives and Coming Soon listings build buyer demand before the home hits the MLS. By the time it's live, qualified buyers are already booked for first-day showings.
Every listing gets a dedicated single-property website with photos, video, floor plans, neighborhood guide, and a direct contact form. Used in every social and email touchpoint.
Geo-targeted Instagram, Facebook, and TikTok ad campaigns. Audiences modeled around relocators, second-home buyers, STR investors, and luxury-segment buyers active in Old Town.
Your listing goes out by email to all the top local agents who have sold a home in the area — the people most likely to already have the right buyer for your home.
A printed listing flyer mailed to the surrounding blocks. Neighbors often know the next buyer — an out-of-state family member, a friend who's been watching the neighborhood, or a renter ready to buy.
Strategic public open houses for the right listings, plus a private brokers' open inside the first week so Scottsdale's top buyer agents see the home before their clients do.
The Process
The full Selling Sonoran Group listing playbook. You'll know exactly what's happening, who's responsible, and what's next at every step.
01
02
03
04
05
06
07
The Listing Guide
Our full listing presentation in downloadable form — the same guide we walk every seller through in person. Share it with your partner, screenshot the parts that matter, refer back to it as the listing progresses.
Ready to Talk?
A 30-minute listing consultation. No pressure, no commitment — just a clear-eyed read on what your home is worth, what would move the needle on price, and what selling actually looks like end-to-end.